Category Archives: John Baguley

A Letter to Santa

Dear Santa, All I want for Christmas is peace on earth and goodwill to come from all people to all people. I know it is a tall order but recently I have seen real progress with groups of people coming … Continue reading

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Why Children in Need’s Heroes are My Heroes

This year’s spectacular has raised more money than ever at, £32.6m last time I looked and probably rising. But I suspect the real benefit is the massive educational value for people watching, particularly the young for whom it may be … Continue reading

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Five Reasons Why Selfies Are Changing Fundraising Forever

With the popularity of selfies continuing to grow, IFC CEO John Baguley takes a look at how selfies are changing the face of fundraising forever. 

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Becoming a Legend After Your Lifetime

So, soon the government will allow us to draw down the funds from our pensions instead of investing the money in an annuity, which would give us money every month for life. The unintended consequence of this is likely to … Continue reading

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The Cheats Guide to Going Viral

Going viral has never been easier and should be part of every fundraiser’s tool-kit. What could be more fun than an excuse to dowse someone in cold water, see celebrities with no-make-up and er, whatever the one before that was? Our … Continue reading

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International Day of Charity: Revenge of the Easter Bunny

To mark the International Day of Charity, today’s blog by IFC’s CEO, John Baguley looks at the importance of reaching out to potential donors by speaking from the heart. Continue reading

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Zombies on the Board: Part 2

Following on from Part One earlier this week, in Part Two of Zombies on the Board, John Baguley calls on the powers of a super-hero to save an organisation from its zombies.

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